Fem Excel, a provider specializing in bioidentical hormone replacement therapy (BHRT), reports a 96% success rate within six months for its members. The company’s approach focuses on personalized care to address menopause symptoms, aiming to restore balance and vitality.
Dr. Lorna Brudie, Medical Director at Fem Excel, states the goal is to empower women to live their fullest lives during and after menopause. Fem Excel’s proprietary Excel Advantage™ for Women Protocol is designed to go beyond symptom control, providing what the company describes as long-term balance and renewed energy through a science-driven process.
The company emphasizes that its protocols are based on clinical research and tailored to individual needs, rather than a universal solution. Dr. Brudie confirms this, stating, "We don’t believe in one-size-fits-all solutions." This individualized care considers symptoms even when lab results might fall within a "normal" range. A member identified as Brandi reported that Fem Excel took time to understand her concerns, noting that "normal" for one person may not be optimal for another. Dr. Brudie also indicates that Fem Excel treats symptoms, not just lab results.
Fem Excel was established to provide clear information about hormone therapy, countering misinformation that emerged after the Women’s Health Initiative (WHI) study. Dr. Brudie reflected that the WHI study caused widespread fear and misinformation, which she states led to women losing years, even decades, of quality of life. Fem Excel aims to address this legacy through education and transparency. The company reports a 96% success rate within six months for its members.
The company operates using a telemedicine model, allowing members to receive expert hormone care from home. Each member is matched with a dedicated provider. According to Dr. Brudie, members are supported throughout their treatment. Two members, Jenny and Alicia M., noted feeling heard and satisfied with their appointments, with their questions answered.
Parent company Excel Medical has received national recognition for its work. In 2024, it was named one of the Inc. 5000 fastest-growing private companies in America. Healthcare Business Review also honored Excel Medical as one of the Top Hormone Therapy Providers of the year.
Fem Excel members have reported improvements beyond symptom relief, including better sleep, enjoyment of vacations, and increased daily confidence. Dr. Brudie confirms that members are not just managing symptoms but are resuming activities such as riding bikes, planning trips, and spending time with family. The company aims to provide a path towards sustained vitality for women.



